Congratulations to AREA 23 and FCB for being named Fast Company’s #4 most innovative advertising agency of 2022!
AREA 23’s campaign, Sick Beats, is the world’s first music-powered airway clearance prototype vest for cystic fibrosis, using the clinically proven modality of sound wave therapy to merge the music kids love with the daily treatment they need, all on the Spotify platform.
"When we talk about culturally relevant advertising—the kind of thing that really breaks through—very rarely do we cite healthcare ads. But impact and innovation hit a bit differently in this category than, say, another Super Bowl beer ad. FCB‘s healthcare unit, Area 23, proved that with a project for sound company Woojer called ‘Sick Beats,’ to help people with cystic fibrosis."
