IPG Health in the United Kingdom

The Tear Couture Look Book aims to convince Fashion and Textiles CEOs to commit to safer practices around the handling and storage of Sulphuric acid, widely used in their industrial processes. World-renowned photographer Rankin helped tell the story of acid attack survivor Patricia Lefranc, in the familiar format of a seasonal fashion look book. And the world noticed.

This animated musical film brings to life "The Feelings." Based on real-life emotions of healthcare workers, it aims to reduce stigma and encourage people to seek mental health support in partnership with The Laura Hyde Foundation.

Illustrated in a beautiful, vintage style, the campaign showed classic Christmas scenes, but with a sobering twist. Amid the twinkling lights, prancing reindeer and gently falling snow, Santa is shown clutching his chest and collapsing, experiencing the devastating effects of a heart attack.

Awareness of breast self-examinations can be hindered in some communities by tradition and cultural taboos. To remedy this issue, The Lebanese Breast Cancer Foundation and Spinney’s Flour decided to turn tradition into an advantage, showing women how to perform a self-exam, by teaching them how to bake bread.