IPG Health @ Cannes Lions 2024

We were back at Cannes Lions feeding our obsession with best-in-class creativity that pushes the boundaries, accelerates health and wellness, and changes lives around the world.

We were honored to win "Healthcare Network of the Year" for the third consecutive year, while AREA 23 won "Healthcare Agency of the Year" for the fourth year in a row. In total, our creative teams and work won twelve Lions, including one Grand Prix, three Gold, three Silver, and five Bronze. That’s not including the impressive 33 coveted shortlists which recognized agencies from around the global network including FCB Health New York and McCann Health London.

Work

Sessions

Insights

News

Winning work

Explore our winning work

Magnetic Stories, AREA 23

In Transit, AREA 23

Impossible Journey, AREA 23

Mis(s)diagnosed, McCann Health Dubai

Speaking sessions

We hosted and participated in discussions that delved into topics like health equity and bias in wearable technology; the intersection of artistry, craft and AI in healthcare marketing; the consequences of misinformation in the quest for longevity and more.

"Inside the Pharma jury room"

Our very own 2024 Cannes Pharma Juror Pierre Loo, Executive Creative Director at McCann Health China, discussed what made this year’s winners truly special and shared insights into why they were chosen to set the benchmark for the year ahead.

"Beauty of health experiment: in conversation with Rankin"

Alongisde Adobe's Chris Duffey and Clio Health's Emily Seal, we explored the indomitable spirit of human creativity and how brands can integrate artistry, craft and AI to fuel beautiful creative work that elevates health, wellness, and humanity – while balancing trust and authenticity, particularly in healthcare, where trust is paramount.

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"Healthcare’s tragic flaw: big bias in big data

In collaboration with Adobe and IPG, we dove into how innovation and creativity can combat bias in health tech through groundbreaking problem solving, featuring EQL BAND, the first smartwatch band that hears all heart beats equally, and a special performance from spoken word artist George the Poet.

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"The rise of the immortalists"

Misinformation continues to fuel a culture of confusion and exclusion, and as marketers we have a pivotal role to play in setting the race to live forever, or at least longer, on the right track.

Our Global Executive Creative Partner Shaheed Peera joined Nutritionist and Sunday Times best-selling author Emily English, Unilever’s Frank Haresnape and MullenLowe's Ayesha Walawalkar to debunk myths and show how brands can lead the charge.

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Insights

We immersed ourselves in all that Cannes had to offer, taking in trends and themes that emerged from talks, sessions, and activations on the Palais stages, popular beaches, fringe stages on the Croisette, and beyond. Our attendees captured key takeaways for the following themes: