As part of Little Black Book’s "5 Minutes with…" series, in association with Adobe Firefly, Matt Hall, Executive Creative Director, Studio Rx, discussed the evolution of healthcare marketing and the opportunities that tools like generative AI present for the industry.
“It’s hard not to be wowed by what’s happening in generative AI right now,” Matt said. “It feels like every day we are uncovering new things we can do.”
Matt also shared his creative philosophy when shaping creative output for their clients. He said “collaboration and innovation” are key to helping clients both stand out and connect with their audiences.
“Really tight collaboration is what always delivers the absolute best work – and that means collaboration within our team, with agency teams, and directly with our clients,” Matt said. “And then you have to always be pushing boundaries and embracing innovation. But you have to do that while staying true to the core message.”
