Network notches significant number of wins; FCB Health New York takes home esteemed Large Healthcare Agency of the Year medal
IPG Health’s performance at the 2024 MM+M Awards can be summed up by the sheer numbers. The network celebrated an outstanding 27 total wins across 7 agencies, multiple award categories and disciplines, and took home the biggest prize of the night, earning Silver for the coveted "Network of the Year" honor. Notably, the number and breadth of clients represented in the wins was incredible – from Teva, UCB and Insmed to DSI, Boehringer Ingelheim, Pfizer, Clean+Healthy, Jazz Pharmaceuticals, The MND Association, Amylyx Pharmaceuticals, Callen-Lorde, LGBT Historic Sites, MTA, Here We Flo, UFCSPA, Mirum and Shionogi.
Highlights included Gold for FCB Health New York for Large Healthcare Agency of the Year, in addition to Silver for ProHealth for Medical Communications, Education or Affairs Agency of the Year and Silver for Mosaic Group for Market Access Agency of the Year.
“This remarkable success across our agencies is a true testament to our extraordinary talent and their relentless commitment to creating innovative solutions that change lives,” said Dana Maiman, CEO of IPG Health. “And together with our bold client partners we’re proud to celebrate the groundbreaking work that’s pushing boundaries and making an impact.”
IPG Health agencies including AREA 23, FCBCURE, FCB Health New York, Humancare and Rise & Run garnered wins across categories including Use of Influencer Marketing, Philanthropic or Purpose-Driven Campaign, in addition to the newly formed Health-Tech Innovation and Point-of-Care Marketing and more.
These achievements round out a remarkable year of creative milestones for IPG Health including “Healthcare Network of the Year” distinctions at Cannes Lions, Ad Age A-List, New York Festivals Health Awards and the Manny Awards.
The full list of IPG Health’s 2024 MM+M Awards wins is below:
GOLD
- Large Healthcare Agency of the Year – FCB Health New York
- Use of Customer Experience Marketing – Boehringer Ingelheim and Humancare: The Look Beyond Stable Display
- Health-Tech Innovation – Teva and FCB Health New York: Be Moved by TD Handwriting Simulator
- Use of Influencer Marketing – Pfizer and AREA 23 and FCB Health New York: 2 Things at Once
- Digital Initiative for Non-Consumers – Teva and FCB Health New York: Be Moved by TD Handwriting Simulator
- Professional Sales Tool – UCB and AREA 23: Inaction Figures
- Philanthropic or Purpose-Driven Campaign – Clean+Healthy and FCBCURE: Toxic Tampons
- Product Launch – Daiichi Sankyo and AREA 23: Focus Your Attack
- Use of Immersive Technology – Teva and FCB Health New York: Be Moved by TD Handwriting Simulator
SILVER
- Healthcare Network of the Year – IPG Health
- Medical Communications, Education or Affairs Agency of the Year – ProHealth
- Market Access Agency of the Year – Mosaic Group
- Use of Customer Experience Marketing – The MND Association, Amylyx Pharmaceuticals and AREA 23: Mind’s Eye
- Use of Public Relations – Callen-Lorde, LGBT Historic Sites, MTA and AREA 23: In Transit
- Health-Tech Innovation – Pfizer and FCB Health New York: Alopecia Mirror
- Use of Social Media, Organic – Here We Flo and FCB Health New York: Have a Picky Kitty
- Digital Initiative for Consumers – UFCSPA and AREA 23: bAIgrapher
- Digital Initiative for Non-Consumers – Shionogi and FCBCURE: AMR Warrior
- Consumer Print Campaign – Insmed and AREA 23 Seen Book
- Professional Print Campaign – Clean+Healthy and FCBCURE: Toxic Tampons
- Corporate Branding Campaign – Jazz Pharmaceuticals and AREA 23 HER2.0: Innovation Beyond Breast Cancer
- Philanthropic or Purpose-Driven Campaign – Callen-Lorde, LGBT Historic Sites, MTA and AREA 23: In Transit
- Point-of-Care Marketing – The MND Association, Amylyx Pharmaceuticals and AREA 23: Mind’s Eye
- Multichannel Campaign – Pfizer and AREA 23 and FCB Health New York: 2 Things at Once
- Orphan Product Marketing Initiative – Mirum and Rise & Run: Table Talks
- Use of Immersive Technology – Pfizer and FCB Health New York: Alopecia Mirror
- Use of Market Access Marketing – UCB and AREA 23: Inaction Figures
About IPG Health
IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,500+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades in 2024 and 2023 including “Healthcare Network of the Year” at Cannes Lions, Ad Age A-List, New York Festivals Health Awards and the Manny Awards. IPG Health was also recognized as “Healthcare Network of the Year” at the 2023 Clio Health Awards, London International Awards and MM+M Awards. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.
