The latest from MM+M breaks down the recent ruling on the Flo Health – Meta case, which found that "[Meta] 'intentionally' recorded sensitive health information of millions of women through the menstrual tracking app Flo," and explores its implications for medical marketers and the future of health data privacy.
"There are more and more places where your healthcare information is getting collected now than it has ever before," said Jack Vance, Chief Data and Activation Officer, IPG Health.
And for companies that have partnerships with apps or wearable devices, he stresses that they "need to be aware of what goes on."
