In the latest from PharmaLive, Breana Robinson-Travers and Hailey Fennell, Strategy Directors at BX, share why inclusive design is especially critical for health brands.
"When inclusion is central to design, brand expressions more effectively deliver vital health information and connect care to communities."
They explore several key aspects of inclusive design including human-centric strategy, universal design language, mindful packaging, web accessibility and diverse imagery.
"In the end, design is never just about how a brand looks. It’s about how it works – for everyone."
