In Phreesia Life Sciences’ new Industry Voices report “Navigating privacy in a rapidly evolving landscape,” IPG Health’s Chief Data and Activation Officer Jack Vance highlights strategies to effectively grow the capability for first-party data collection, including “loyalty programs, content-driven engagement and experiences that add value in ways that encourage willingly offered information from users.”
“While Google has rolled back their plan to deprecate cookies, it is still vital to have a plan in place that isn’t dependent on a single technology framework,” Jack said. “In this way, when it comes to channel mix, diversification is key. It is important to not put all eggs in one basket.”
