IPG Health, the world’s leading global healthcare marketing communications network, has established an exclusive affiliation with FINE, the foremost healthcare communications consultancy in Sub-Saharan Africa. The alliance combines IPG Health’s deep expertise, specialized capabilities, and global scale with FINE’S extensive experience across the healthcare value chain working with corporate, government, and not-for-profit clients in sub-Saharan Africa and beyond.
With over 25 years’ experience in creating behavior change and healthcare communication strategies, FINE has expertise in translating global strategies into the African context and expanding African learnings across the globe. This affiliation agreement is a continuation of IPG Health’s commitment to delivering the best talent, capabilities, and expertise to provide the right, bespoke solutions for our clients in every global market.
“This strategic affiliation is yet another demonstration of our commitment to doing what’s right for our clients, their brands, and our people,” said Dana Maiman, CEO of IPG Health. “As a bellwether for global health trends, South Africa and sub-Saharan Africa are vitally important markets for our clients, and our own business. Aligning IPG Health’s renowned creativity and capabilities with FINE’s deep knowledge of the region positions us, and our clients, to deliver innovative solutions that accelerate value, impact, and progress in the global health arena.”
Headquartered in Johannesburg, FINE has been a leading force in South Africa’s healthcare marketing landscape. Delivering powerful solutions for healthcare clients that operate in complex, regulated industries, FINE’s multi-disciplinary team of global and local consultants utilizes communication as the lens to create true value. Focused on both science and creativity, the agency maintains an equal focus on data analytics and creative thinking with each strategy they develop. FINE’s founder and CEO, Mandi Fine, is widely recognized as a thought-leader and expert in the healthcare communication space both in South Africa and abroad.
“It’s our belief that healthcare communication is not only a specialized skill but it’s also one of the key levers for a healthier continent, healthier economics, and healthy, happy people. IPG Health has recognized our commitment and passion to this belief. We now have access to the best creative minds in the world to co-create projects that bring health information and education to sub-Saharan Africa,” said Mandi Fine, FINE’s founder and CEO.
About IPG Health
IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,500+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades in 2023 including “Healthcare Network of the Year” on Ad Age A-List, Cannes Lions Festival, Clio Health Awards, Med Ad News Manny Awards and New York Festivals Health Awards. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.
FINE has over 25 years’ experience operating in complex, technical and regulated environments, with a keen understanding of the healthcare and media landscapes across Africa. With a wealth of experience operating in developing markets, we operate as a multi-disciplinary strategic hub: a collective of senior brand strategists, behavior change experts, clinically trained communicators, and marketing specialists. Our four core areas of expertise focus on CHANGE. GLOBAL. HEALTHCARE. FOR GOOD. Visit finegroupglobal.com to learn more.