IPG Health expands LATAM offering with FCB Health iglooLab Science in Colombia

IPG Health, the world’s leading global healthcare marketing communications network, is further expanding its offering and presence in the Latin America (LATAM) region with its new affiliate agency – FCB Health iglooLab Science. Based in Colombia, FCB Health iglooLab Science combines the deep healthcare expertise, specialized capabilities, and global scale that IPG Health is known for, with iglooLab’s innovative digital prowess to create a powerful offering for health and pharmaceutical companies in LATAM.

“These strategic alliances are part of our obsession with doing what’s right for our clients, their brands and our people," said Dana Maiman, CEO of IPG Health. “FCB Health iglooLab Science is IPG Health’s sixth agency in the region, and it is yet another demonstration of our commitment to helping clients accelerate impact, value and growth in LATAM and every global region.”

“LATAM is an increasingly important market for our clients,” said Saturnino Izquierdo, President of Global Client Solutions for International Markets. “And, the diversity of markets, health communication regulations and cultural nuances across the region demand a comprehensive, specialized and globally-connected suíte of health marketing capabilities and expertise that IPG Health is uniquely positioned to deliver.”

The introduction of FCB Health iglooLab Science builds on a longstanding successful partnership with iglooLabs. Luis Afonso Ruiz, who leads the new agency as Executive Director said:

“We are excited to now be formally part of IPG Health and its universe of award-winning agencies. By combining our deep knowledge, understanding and relationships in the region, with our innovative digital prowess and IPG Health’s incredible network power, we will take our pharma clients to new heights in Colombia, LATAM and beyond.”

The launch of FCB Health iglooLab Science is IPG Health’s latest milestone in it’s impressive first year in LATAM. In 2023, the network grew its offering and presence in Brazil with the introduction of specialized agencies, StudioRx and YuzuYello. In addition to its award-winning FCB Health Brazil and McCann Health Brazil, IPG Health now has four agencies operating in Brazil. In Mexico, the network launched McCann Health Sistemas Integrales – its first affiliate agency in the country.  Further, IPG Health was named “South America Health & Pharma Network of the Year” in the 2022 London International Awards. McCann Health Brazil was recognized as one of the Saniss Awards’ top five advertising agencies. Additionally, the agency’s Mother's Milk Donate Glass Bottle campaign received prestigious wins at the Clio Health, Gerety Awards, London International Awards and Creativepool Awards.  

 About IPG Health 

IPG Health is a global collective of the world's most celebrated and awarded healthcare marketing agencies. We are 6,000+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades including "Healthcare Network of the Year" on Ad Age A-List 2023, "Network of the Year" at the 2022 London International Awards, 2022 MM+M Awards, 2022 Manny Awards, 2022 Clio Health Awards, and the 2022 Cannes Lions Festival. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.