When you focus on doing what’s right, the rest will follow. After just one year in the region, we're proud to have become the leading health marketing network in LATAM.
Saturnino Izquierdo, our President of Global Client Solutions for International Markets, sat down with AdLatina to dive deeper into the strength and diversity of our offerings, and highlights our innovative approach to crafting creative solutions that positively influence medical care and patient health.
As part of our commitment to providing innovative solutions for our clients and their brands, Saturnino shares how we have further strengthened our offerings with the introduction of IPG Health sister agencies StudioRx and YuzuYello in Brazil and the launch our first strategic alliance with McCann Health Sistemas Integrales in Mexico.
He emphasizes recent achievements such as IPG Health in Brazil’s win for Global Health & Pharma Network of the Year in South America at the 2022 London International Awards and McCann Health Brazil’s recognition as one of the Saniss Award's top five advertising agencies. Additionally, McCann Health Brazil’s Mother's Milk Donate Glass Bottle campaign received prestigious wins at the Clio Health, Gerety Awards, London International Awards and Creativepool Awards.
Saturnino said LATAM is experiencing significant growth in the healthcare market, driven by factors such as regional economic recovery, an aging population, chronic diseases and increased demand for advanced medical technologies. Currently, he notes topics including mental health, climate change and artificial intelligence to be areas of focus within the industry.
Looking ahead, Saturnino says he looks forward to using innovation to positively contribute to health in LATAM, and continuing to push boundaries within the industry.
