AREA 23’s latest “UNSEEN HOUSEWIVES” campaign sheds a light on the child marriage crisis, which remains legal in 43 states across the U.S., through a parody trailer for a fake reality show featuring four true stories.
“This was an important project to our team and one that we were honored to play even a small part in,” said Tim Hawkey, Chief Creative Officer of AREA 23, McCann Health New York and IPG Health Canada. “There is a large part of the U.S. population that is unaware of the child marriage crisis. Juxtaposing the issue against reality TV—something that Americans know all too well—was an interesting concept to explore and ultimately brought to life the powerful messages and stories in a meaningful way.”
