In the latest from Ad Age, AREA 23, McCann Health New York & IPG Health Canada's Chief Creative Officer Tim Hawkey shares his perspective on recent innovation in text-to-video AI.
Tim, who has experimented with Runway Research’s Gen-1 model, tells Ad Age that text-to-video models relieve some of the quirks that text-to-image models can have. Text-to-video generators have the ability to create high-quality, realistic productions, which, according to the article, many marketers will likely favor.
As the AI video niche continues to evolve, Tim said he is eager to begin working with Runway’s newest Gen-2 model, which will be available to limited audiences in the coming weeks.
“Gen 2 is a bit of a novelty, but the technology is a breakthrough,” Tim noted.
