IPG Health in Canada

Introducing ALLERJECT, and the  "It Fits Your Life" campaign.   Through an innovative multi-channel approach, we've turned this pocket-sized lifesaver into a household name. With “Fits Your Life,” we did more than just launch a new brand of auto injector. We launched a brand new behaviour, actually carrying one.

How do you promote a product when you can’t even say what it’s for or who should use it? How do you promote engagement when you’re forbidden from engaging? With Dysport, our answer was to lean into the subtlety and create a curious social media audience made up of exactly the right demographic.

HIV treatment has evolved in recent years, but patients are unaware of their options.  We needed to reconnect them with their HCPs to discuss treatment options for both today and the long term.

Upgrading to modern, more comfortable contacts may not be top of mind – but it should be. If you’re switching from lenses to glasses as the day goes on, this message is for you.