In the latest from MM+M, our Group Director, Social Media Creative, Annie Foster shares takeaways for engaging with HCP creators in a way that builds trust and transparency. She also explores the rise in HCP-creator content and the benefits of working with them for health campaigns.
"HCP content creators aren’t the future of health advertising," Annie said. "They are the present. If your brand isn’t collaborating with HCPs, you are leaving opportunity on the table. If your client isn’t requesting it, you should be recommending it."
