As part of Little Black Book’s Social Butterflies series, Annie Foster, Group Director, Social Media Creative, IPG Health, shares her thoughts on all things social – the latest trends, opportunities for AI, brand responsibility and more.
"Health is one of the spaces where misinformation is most common and potentially dangerous," Annie said. "So, healthcare and pharma brands have a responsibility (and opportunity) to be a discoverable source of truth in this space, and they can amplify their messaging by partnering with credible content creators who share their brands’ values."
