Leadership hire joins flourishing Influencer ID offering
IPG Health today announced that Annie Foster has joined as Group Director, Social Media Creative. Foster will partner with the Engagement team to reinforce the network’s leadership in the field of social media, health influencers and leveraging genuine voices for brands with its flourishing Influencer ID offering. Building on the network’s decades long history of pioneering branded social campaigns in the health and pharma arena, Foster will ensure clients' social creative is executed with excellence. She will also drive greater interconnectivity and the sharing of best practices and insights across the robust IPG Health ecosystem.
“What makes our social and influencer offering so unique is the talent and expertise we bring to the work. Annie has a distinct background – she has a strong health and pharma base –having grown up in the pharma agency world – and then expanded her horizons at Meta. She knows what great looks like in social/influencer marketing across verticals and across agencies, not just in pharma,” said Dana Maiman, CEO of IPG Health. “At Meta, Annie was exposed to the great work coming out of IPG Health on behalf of our clients and we’re thrilled that she chose to join our network for her next exciting chapter.”
With more than two decades of experience, Foster held Creative Director roles in healthcare advertising before she took her creative and strategic chops to Meta for the last 7 years. While at Meta, Foster worked across the health and beauty sectors including mega brands like Bobbi Brown and Roman, as well as non-profits like St. Jude Children’s Hospital and the Ad Council. Foster brings deep cross-client and cross-category health experience to her role – everything from vaccines to mental health to immunology to women’s health. After working with multiple agencies and networks in healthcare communications, Foster found herself time and time again coming back to and pointing to IPG Health for its creative excellence in social. IPG Health was also held up by Meta as being ‘best in class’ for its sophisticated and insight-driven social creative.
“Working at Meta’s Creative Shop was like getting a graduate degree in social advertising. I learned so much and was truly privileged to have a bird’s eye view of the industry,” said Foster. “I saw bright spots across the healthcare space, but IPG Health agencies always stood out. They impressed me with their enlightened approach to social creative. Social—and by extension mobile—is a distinct medium. Building social advertising creative requires a deep understanding of its language—both visual and verbal. It’s not just about getting the specs right, it’s about building campaigns that connect authentically because they are well-suited both to the audience and the medium. Creatives at IPG Health understand this and I’m proud to join the premier network for social advertising in healthcare and help take the work we do for our clients and their brands to even greater heights.”
Working closely with LinkedIn alum and health/pharma vet, Casey Ross, Foster will help expand IPG Health’s Influencer ID offering which combines the network’s deep healthcare expertise and winning customer engagement strategy and approaches, including social media. The offering provides a tailored HIPAA compliant end-to-end solution for healthcare brands seeking to harness the power of patients, caregivers and HCP influencers, and utilizes cutting-edge technology including AI and data analytics to identify, evaluate, vet, manage and collaborate with them.
Foster’s executive appointment comes on the heels of a momentous Q1 for the network which included recognition by AdvertisingHealth’s World Top 10 as “Network of the Year” and the continued momentum for IPG Health’s EPICC, the network’s global end-to-end platform for insights, creativity and content that’s purpose-built for the unique needs of pharma and life sciences.
About IPG Health
IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are nearly 6,000 people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades in 2024 and 2023 including “Healthcare Network of the Year” at Cannes Lions, Ad Age A-List, New York Festivals Health Awards, MM+M Awards and the Manny Awards. IPG Health was also recognized as “Healthcare Network of the Year” at the 2023 Clio Health Awards and London International Awards. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.
