As healthcare continues to be one of the “fastest-expanding business sectors for big agency groups in recent years,” The Drum highlights the recent expansion of SOLVE(D), an IPG Health growth accelerator agency, into the UK, Germany, France and Spain.
Michael Le Brocq, Managing Director of SOLVE(D) in Europe, explained that since the pandemic, SOLVE(D) and other IPG agencies have been “pushing at an open door with pharma clients.”
Following the success of SOLVE(D)’s digitized, scalable means of marketing to customers in the U.S., Michael has now established a team of 16 in Europe and expects to gain more clients throughout the year.
Though there is competition from well-established European agencies, Michael and George Musi, Global Managing Director of SOLVE(D), explain SOLVE(D) is nimble enough to hold its own.
“What we’ve done essentially with SOLVE(D) is build a startup inside a holding company,” Michael said, equipped with the deep subject-matter expertise and data, media and ad tech knowledge from the IPG network.
Michael said there are “very few agencies that are genuinely delivering this digital transformation to pharmaceutical clients. I could count on the one hand, if I was still working in pharmaceuticals, the agencies that I bring in to support me with that, and I would definitely want one that has got the backup of a major holding company.”