As companies look to maximize investments and spend advertising dollars effectively, Benjamin Assor, Group Director of Media Strategy & Innovation at SOLVE(D), notes the benefits of third-party auditing in an interview with The Point of Care Marketing Association (POCMA).
“The introduction of independent third-party auditing represents a significant evolution to the industry, and gives marketers and agencies greater confidence that their investment is deployed and delivered as intended,” Benjamin said. “So much preparation and analysis go into the targeting, and accurate delivery gives marketers the proper ability to evaluate strategic decisions, prove out hypotheses or make critical optimizations. The result is stronger partnership and trust, which leads to sustained relationships.”
