Marketers are joining social media bandwagon and the possibilities are endless. Alec Pollak, Group Omnichannel Strategy, AREA 23 analyzes the rich possibilities that the metaverse can offer to pharma brands and HCPs.
“Shockingly, many pharma brands are way ahead of consumer brands in the metaverse, as those brands have been using AR and VR tools for years to interact with HCPs. Med school students and highly trained surgeons alike are already accustomed to strapping on headsets to learn new and better skills,” Pollak shares via MM+M.
