Laura Florence, Chief Creative Officer at Rise & Run, sat down with Muse by Clios for their “2 Minutes With” series to share more about her background and what brought her to the industry. She explores her strengths and weaknesses as a marketer, shares her favorite project and dives into what excites her most about the evolving health landscape.
“One of the most thrilling developments in health is the advancement of neuroscience,” she said. “I think of neuroscience as a key that unlocks empathy. It’s not just about understanding which neurons light up when we feel joy or relief—it’s about knowing how to use that insight to tell stories that bring comfort and hope. It’s where the art of creativity meets the science of connection, and that’s what makes this space so magical.”
