In the latest from PM360, our Chief Strategy Officer Julie Pilon shares her perspective on the connection between trust and equity, and how brands can build that trust with the communities they serve.
“Equity lays the foundation for trust, and as trust deepens, it strengthens a commitment to equitable practices,” Julie said. “In healthcare, where the stakes are particularly high, this connection is crucial. When individuals feel they are treated with fairness and respect, their trust in a brand is fortified.”
