McCann Health Managed Markets launches three new customer solutions to help pharma companies meet market access challenges

Award-winning agency introduces suite of proprietary tools to help clients identify barriers and develop tailored solutions that impact access  

With a commitment to ensuring patients get access to the medicines they need, McCann Health Managed Markets (MHMM), an IPG Health company and full-service managed markets agency, today announced the launch of three new customer solutions to help pharmaceutical manufacturers navigate payer and policy obstacles.  

“In a rapidly changing healthcare landscape, new policies combined with significant cost pressures and evolving business models continue to impact drug access and potentially increase restrictions,” said Kim Wishnow-Per, President, MHMM. “We created these proprietary solutions following conversations with our client partners and listening to their specific needs. By designing these three offerings to help solve for their challenges, we are excited to bring new value to our clients and their customers.” 

When building the value of a brand, it is critical for market access insights and strategies, including customer intel, to be infused into the brand’s fabric for commercial success. With cost pressures continuing to weigh down the healthcare ecosystem, market landscape complexities continue to increase. As pharmaceutical companies navigate their broader business challenges, these customer solutions could help them overcome specific obstacles and create tailored customer engagements: 

  • PaxPort™: Identifies opportunities to improve access and avoid medication discontinuation along the patient journey—This strategic framework goes beyond the traditional journey, allowing brands to uncover access roadblocks and, in turn, map omnichannel solutions to overcome them 
  • GEMSYS™: Fosters behavior change that supports access to appropriate therapies and optimizes patient care—Through a geo-targeted heat map, key opinion leaders and other influencers who inform coverage and pathways decisions are identified, engaged, and activated at a local level 
  • AccessXPlorer™: Aligns and trains internal stakeholders on the healthcare ecosystem and access dynamics affecting brand coverage—An award-winning, customer-proven managed markets training program that leverages a customized platform to educate manufacturer teams on key stakeholders, policies, and business objectives that shape their brands 

The launch of these proprietary tools comes on the heels of record-breaking double-digit growth and momentum for the agency, including being nominated as “Agency of the Year – Category II” at the 2024 Manny Awards. For more information on McCann Health Managed Markets, please visit  


About McCann Health Managed Markets, An IPG Health Company 

Part of the IPG Health network, McCann Health Managed Markets is a full-service managed markets agency dedicated to ensuring patients have access to the medicines they need. We deliver end-to-end solutions across the managed markets value chain, such as access strategies and communications, population health management initiatives, value story creation, pull-through execution, comprehensive training and more. Our team of experts infuse strategic expertise with a disciplined creative approach to amplify brand value and drive customer engagement. Learn more at