Based on a survey of over 3,000 Canadians, the latest report from McCann Health Canada explores how Canadians are responding to recent changes in their healthcare system.
To help marketers better understand these challenges, the report delves deeper into four key areas of focus:
- Discontinuity in the patient journey
- Unequal application of universal healthcare
- Young Canadians’ ability to proactively manage their health
- Psychographic segmentation of Canadians
