McCann Global Health’s latest campaign highlights support for new mothers living in poverty

McCann Global Health's "The Direct Effect" campaign for the Family Health Project uses authentic stories from real moms to highlight the organization's impactful program, which provides first-time mothers experiencing poverty with direct financial donations of $400 monthly for three years. 

The new film and redesigned website challenge the conventional wisdom around poverty solutions and encourage sustained donations to meet the campaign’s goal – to provide $400 to sixty moms over a three-year period with the help of recurring donations.