Most awarded network of the night earns record-breaking recognition with 26 total wins including two Agency of the Year honors and the Titanium Best in Show distinction
Demonstrating the impact, strength and creativity of its dynamic global ecosystem, IPG Health led the 2025 MM+M Awards with an astonishing 26 wins across seven agencies, making it the most awarded network of the night. Top honors included FCB Health New York winning the coveted Titanium Award for Best in Show for its powerful "Badge of Honor" campaign for Sanofi, McCann Health Managed Markets earning the distinction of Market Access Agency of the Year and Caudex being crowned as the Medical Communications, Education or Affairs Agency of the Year.
"These awards are a testament to the extraordinary talent, passion and creativity that define IPG Health," said Dana Maiman, CEO of IPG Health. "Every win reflects our collective commitment to doing what’s right for our clients, their brands and our people. We’re proud to partner with our clients to create innovative work that makes a real difference in people’s lives."
AREA 23 led the night with 12 wins, including Gold for Health-Tech Innovation, Use of Immersive Technology and Use of Customer Experience Marketing for "Magnetic Stories." Rise & Run took home two Gold accolades for "Between the Fines" for Branded Website for Consumers and Branded Website for Healthcare Professionals. Neon and Humancare each earned Silver honors – Neon for Use of Social Media – Organic for "Not So Lucky," and Humancare for Use of Immersive Technology for "The Look Beyond Stable Experience: Augmenting Empathy in Schizophrenia."
IPG Health’s excellence in innovation, data, science and creativity was recognized across categories with wins for Patient Education Campaign, Use of Data and Analytics or Data Platform, Use of Influencer Marketing, and more.
These wins further underscore a year defined by bold ideas and meaningful impact across the network, including earning "Healthcare Network of the Year" for the fifth consecutive year at Cannes Lions 2025 and "Network of the Year" for the third time at the 2025 Clio Health Awards.
The full list of IPG Health’s 2025 MM+M Awards wins can be found below:
Titanium
- Award for Best in Show — Sanofi and FCB Health New York: Badge of Honor
Gold
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Market Access Agency of the Year: McCann Health Managed Markets
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Medical Communications, Education or Affairs Agency of the Year: Caudex
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Branded Website for Consumers — Mirum Pharmaceuticals and Rise & Run: Between the Fines
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Branded Website for Healthcare Professionals — Mirum Pharmaceuticals and Rise & Run: Between the Fines
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Corporate Branding Campaign — Lilly and AREA 23: Time Toxicity
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Health Advocacy/Health Affairs/Public Policy — Not Putting on a Shirt and AREA 23: Life Models
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Health-Tech Innovation — Siemens Healthineers and AREA 23: Magnetic Stories
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Orphan Product Marketing Initiative — Sanofi and FCB Health New York: Badge of Honor
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Patient Education Campaign — Sanofi and FCB Health New York: Badge of Honor
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Use of Customer Experience Marketing — Siemens Healthineers and AREA 23: Magnetic Stories
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Use of Data and Analytics or Data Platform — Zhejiang University and AREA 23: Identity Builder
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Use of Film or Video — Aster and AREA 23: Impossible Journey
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Use of Immersive Technology — Siemens Healthineers and AREA 23: Magnetic Stories
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Use of Market Access Marketing — Johnson & Johnson Innovative Medicine and McCann Health Managed Markets: The Darzalex Modular Value Proposition
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Use of Social Media - Organic — Vilma Kano / Needs and AREA 23: The Self Painting Check
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Use of Social Media - Paid — Sanofi and FCB Health New York: Badge of Honor
Silver
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Branded Website for Consumers — Sanofi and FCB Health New York: Badge of Honor
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Consumer/Professional Print — Amgen and AREA 23: Return to Life
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Digital Initiative for Consumers (includes Medical, as well as Health & Wellness) — Sanofi and FCB Health New York: Badge of Honor
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Philanthropic or Purpose-Driven Campaign — Not Putting on a Shirt and AREA 23: Life Models
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TV/Connected TV Advertising Campaign — Exact Sciences Corporation and FCB Health New York: Skip the Drama
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Use of Artificial Intelligence (AI) — Sanofi and AREA 23: Smoldering AI
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Use of Immersive Technology — Boehringer Ingelheim and Humancare: The Look Beyond Stable Experience: Augmenting Empathy in Schizophrenia
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Use of Influencer Marketing — Vilma Kano / Needs and AREA 23: The Self Painting Check
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Use of Social Media - Organic — Artist for Action and Neon: Not So Lucky
About IPG Health
IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are nearly 6,000 people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 50+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades including Network of the Year at the 2025 Clio Health Awards and Cannes Lions for the third time and fifth year in a row, respectively. In 2024 and 2023 IPG Health achieved “Healthcare Network of the Year” at Ad Age A-List, New York Festivals Health Awards, MM+M Awards, Manny Awards and London International Awards. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.
