In a groundbreaking edition of an industry-first publication, IPG Health Medical Communications and a number of our clients delve into the transformative potential of omnichannel communication in reshaping the dynamic interactions between pharma and healthcare professionals (HCPs).
With a focus on delivering scientific exchange, bridging knowledge gaps, and fostering education, Medical Affairs teams stand poised to lead the charge in integrating omnichannel strategies. Yet, amidst this revolutionary landscape, the question remains: where do we all begin?
Explore the starting point for this paradigm shift in customer engagement:
