With IPG Health Medical Communications as proud members of the Medical Affairs Professional Society (MAPS) Partner Circle, and with a keen interest in future trends, we’re thrilled to share that Charlotte Moseley, Executive Director of Client Engagement at IPG Health Medical Communications, contributed to the development of the latest MAPS White Paper on Generative Artificial Intelligence (Gen AI) in medical affairs.
The report “provides a vision describing how Gen AI technologies will reshape the possibilities and practice of Medical Affairs related to the four functional pillars of Strategy & Leadership, Evidence & Insights Generation, Evidence & Insights Communication, and Engagement & Partnerships.”
