In the latest from Muse by Clio, Sawako shares a recent project she's proud of – a pitch win for a new drug that helps treat hemophilia.
"I am proud of the win because we contemplated and proposed strategy and a framework for a tactical program based on medical evidence, and then we developed our proposal through a highly collaborative team effort," Sawako said. "I assigned a junior writer for development of a MOA illustration and supported her where needed. Her MOA illustration was well appreciated by the client and contributed to the win. Being able to cultivate ability and motivation of a young writer was just as fulfilling as the pitch win."
Eduardo said he believes in the importance of "teamwork and staying curious," which allows him to bring creativity and innovation to his work.
"By keeping things open and friendly, my team and I can just bounce ideas off each other and experiment with new ways of doing things. I'm always eager to learn and stay on top of the latest tech, which helps me add that innovative touch to our projects and really elevate our agency's creative work," Eduardo said. "And it's not just about me—I think it's important for the whole team to grow together. That's why I often join in and even co-lead training sessions to share what I know and learn from others in the IPG Health network."
