"We now have proof that influencer marketing delivers long-term ROI and growth," said Jörg Hempelmann, President, IPG Health EMEA and APAC. "It’s not just a theory anymore, there are measurable results."
The latest from Net Influencer breaks down the expansion of IPG Health’s Influencer ID offering in Europe. Influencer ID, "a service that provides comprehensive influencer marketing from identification and vetting through content development, compliance review and performance analytics," is now available to clients in the UK, Germany, France and Spain.
"To my knowledge, we’re the only AOR offering end-to-end creator services for both HCP and patient creators," said Annie Foster, Group Director, Social Media Creative, IPG Health. "AORs should lead creator work because no one knows the brands, the science, and the audiences better."
