Congratulations to McCann Health London and McCann Health New Jersey for their role in taking home 11 wins at the 2022 New York Festivals® Advertising Awards!
2 Grand | 5 Gold | 3 Silver
Awareness of breast self-examinations can be hindered in some communities by cultural taboos and tradition. To remedy this issue, The Lebanese Breast Cancer Foundation and Spinneys Flour decided to turn tradition into an advantage, showing women how to perform a self-exam, by teaching them how to bake bread.
Six additional IPG agencies, including McCann Paris, McCann Worldgroup Germany Dusseldorf, FP7 McCann Dubai, and Weber Shandwick’s offices in London, Frankfurt and Istanbul, partnered with McCann Health London to create this game-changing campaign.
McCann Health New Jersey helped develop, design and support the launch of “FROM VERY RARE TO VERY REAL,” a virtual reality (VR) experience to help healthcare providers look beyond data and diagnostic algorithms, and instead actually feel like they are at the center of a real emergency.
The goal of the experience is to change outcomes for a rare blood disorder, acquired thrombotic thrombocytopenic purpura (aTTP). The experience aims to help HCPs gain more exposure to the disorder and the diagnosis journey a patient may go through.