FCB Health wins Healthcare Network of the Year, AREA 23 wins Healthcare Agency of the Year and notches Health Grand Prix for Good
IPG Health, home to the esteemed FCB Health and McCann Health agencies, is celebrating an incredible showing at Cannes Lions International Festival of Creativity with FCB Health Network achieving “Healthcare Network of the Year,” and McCann Health Network coming in second for an unprecedented one-two punch. In addition, IPG Health’s AREA 23 received the coveted “Healthcare Agency of the Year” medal. This is the third time FCB Health has secured this prestigious recognition and the second year in a row that AREA 23 claimed this distinguished prize. AREA 23 also took home the illustrious “Health Grand Prix for Good” for Lil Sugar, Master of Disguise, a campaign that exposes all of sugar’s disguises using rap, storytelling and gaming to make nutrition literacy fun for kids.
During day one of the Festival, McCann Health New Jersey won its first Cannes Lions, which included Silver and Bronze Lions for its House Rules campaign in the category of “Pharma – Regulated: Direct to Patient.” AREA 23 took home Gold, Silver and Bronze Lions for its Eyedar innovation in the category of “Pharma –Patient Engagement –Regulated.” AREA 23 extended its winning record, receiving Gold and Silver Lions for Lil Sugar, Master of Disguise for “Health & Wellness –Health Awareness & Advocacy/Non-profit / Foundation-led Education & Awareness” and Bronze for The Unwearable Collection in the category of “Outdoor – Live Advertising and Events.”
“IPG Health’s tremendous wins across all of our agencies are a testament to the strength and power of our network, the creativity of our people, and our commitment to doing what’s right for our clients, their brands and our people,” said Dana Maiman, CEO of IPG Health. “The talented individuals at IPG Health are what make this network so unstoppable, and I’m incredibly proud of their dedication to creating transformational work that improves the lives of patients.”
The network’s haul on the first night of the festival included a remarkable 9 Lions, consisting of 1 Grand Prix, 2 Gold, 3 Silver and 3 Bronze. IPG Health celebrates these wins as it approaches its first anniversary as a new interconnected global network.
These accolades come on the heels of an impressive 2022 awards season for IPG Health, which included being named “Network of the Year” at both the Clio Health Awards and Manny Awards. The network’s AREA 23 was also crowned “Agency of the Year” at the Clio Health Awards, and took home “Most Admired Agency” and “Most Creative Agency” at the Manny Awards.
Please refer to the below for full information on IPG Health’s honors, including agency, campaign, client and category, during the first day at Cannes Lions 2022:
Cannes Lions – Pharma Lions
AREA 23, an IPG Health Company
- GOLD | Eyedar | Horizon Therapeutics | Pharma – Patient Engagment_Regulated_Mobile
- SILVER | Eyedar | Horizon Therapeutics | Pharma – Patient Engagment_Regulated_Product Innovation
- BRONZE | Eyedar | Horizon Therapeutics | Pharma – Patient Engagment_Regulated_Use of Technology
McCann Health New Jersey, an IPG Health Company
- SILVER | House Rules | Evofem | Pharma – Product or Service Promotion_Regulated_Direct to Patient_Integrated
- BRONZE | House Rules | Evofem | Pharma – Product or Service Promotion_Regulated_Direct to Patient_Film Craft: Production Design/Art Direction
Cannes Lions – Health & Wellness Lions
AREA 23, an IPG Health Company
- GOLD | Lil Sugar – Master of Disguise | Hip-Hop Public Health (HHPH) | Health Awareness & Advocacy/Non-profit / Foundation-led Education & Awareness: Industry Craft: Art Direction
- SILVER | Lil Sugar – Master of Disguise | Hip-Hop Public Health (HHPH) | Health Awareness & Advocacy/Non-profit / Foundation-led Education & Awareness: Integrated
Cannes Lions – Grand Prix for Good – Health
AREA 23, an IPG Health Company
- Grand Prix for Good – Health | Lil Sugar – Master of Disguise | Hip-Hop Public Health (HHPH) | Health & Wellness – Non-profit / Foundation-led Education & Awareness
Cannes Lions – Outdoor Lions
AREA 23, an IPG Health Company
- BRONZE | The Unwearable Collection | Boehringer Ingelheim | Ambient & Experiential_Live Advertising and Events
