IPG Health Campaigns Win D&AD Awards

Cheers to AREA 23 and McCann Health London for taking home several D&AD Awards – "the most prestigious benchmark for creative excellence in design and advertising."

Scroll down to learn about the winning campaigns.

“Inevitable News” by AREA 23
 

Every 10 days, a new mass-shooting article appears in a US newspaper. This adds up to thousands of features each year—of stories that are largely indistinguishable from each other. In partnership with Columbia Journalism Review, The Inevitable News challenges the status quo of mass-shooting reporting, and aims to build consensus on a better path forward for covering mass shootings.

“Lil Sugar – Master of Disguise” by AREA 23

Added sugar is in the majority of packaged foods, but it goes by 150 obscure names, worsening the nutritional knowledge gap in black communities, and contributing to the obesity epidemic. The Lil Sugar campaign exposes all of sugar’s disguises using rap, storytelling and gaming to make nutrition literacy fun for kids.

“SICK BEATS” by AREA 23
 

For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. Twice a day, they have to wear a giant vest that pounds the chest in order to loosen mucus. SICK BEATS is the world’s first music-powered airway clearance prototype vest for cystic fibrosis powered entirely by music. Certain sound frequencies (40-Hz) are clinically proven to break up mucus. SICK BEATS syncs up to Spotify and delivers these therapeutic sound waves directly into the lungs.

"Social Bullets" by AREA 23

For every 233 bullying comments, one teenager attempts suicide. Unfortunately, parents don’t see how dangerous the internet can be for their kids. AREA 23 partnered with the non-profit Stand for the Silent and the personal safety app Kazoo to open parents’ eyes with a powerful experiment.

"The Bread Exam" by
McCann Health London
 

Awareness of breast self-examinations can be hindered in some communities by cultural taboos and tradition. To remedy this issue, The Lebanese Breast Cancer Foundation and Spinneys Flour decided to turn tradition into an advantage, showing women how to perform a self-exam, by teaching them how to bake bread.

Six additional IPG agencies, including McCann Paris, McCann Worldgroup Germany Dusseldorf, FP7 McCann Dubai, and Weber Shandwick’s offices in London, Frankfurt and Istanbul, partnered with McCann Health London to create this game-changing campaign.