Building on months of close collaboration, IPG Health is formally uniting FCBCURE and Neon under the award-winning Neon brand, and the proven leadership of network stalwarts Mardene Miller, President, and Chief Creative Officer, Jesse Kates.
As part of the network’s ongoing efforts to double down on its interconnectivity and position itself for continued growth in its next chapter, the alignment is a natural evolution of the agencies' already integrated nature across shared clients, capabilities and leadership.
"Neon and FCBCURE have long been part of our hyper-connected IPG Health ecosystem, partnering closely to deliver the kind of high-performing creativity, data-infused strategy and execution our clients expect from us," said Dana Maiman, CEO of IPG Health. "Formally aligning FCBCURE under Neon is a natural next step. It clarifies how we show up in the market, makes it even easier for clients to tap into the best of our capabilities and creates even clearer pathways for growth and collaboration for our people."
Under the Neon brand, FCBCURE clients will continue to work with their same core teams, while gaining expanded access to Neon’s broader offering and experience, with seamless continuity.
About Neon
Part of the IPG Health network, Neon is a full-service healthcare agency that lights the way with innovative creative solutions to the biggest challenges of life-changing brands. With a boutique agency feel backed by big network resources, and an entrepreneurial spirit, Neon works across all audiences and channels – from HCP and DTC/DTP to digital engagement, patient support and more. The agency delivers a diversified offering and depth of expertise that includes strategic planning, medical strategy, health literacy, engagement planning, user experience, technology and development, branding and design. Neon was named an Ad Age “Best Place to Work” 2024 and an MM+M “Best Places to Work” 2023. Learn more about Neon.
About IPG Health
IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are nearly 6,000 people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 50+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades including “Network of the Year” at the 2025 Clio Health Awards and Cannes Lions for the third time and fifth year in a row, respectively. In 2024 and 2023 IPG Health achieved “Healthcare Network of the Year” at Ad Age A-List, New York Festivals Health Awards, MM+M Awards, Manny Awards and London International Awards. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.
