IPG Health agencies celebrate wins at Ad Age and Modern Healthcare's 2024 Healthcare Marketing Impact Awards

We’re committed to doing what’s right for health and humanity each and every day. And to see our creative work honored amongst the most impactful campaigns in healthcare as part of Ad Age and Modern Healthcare’s 2024 Healthcare Marketing Impact Awards is truly a recognition to celebrate. 

This awards program celebrates campaigns “that advance efforts by providers, insurers, suppliers and advocacy groups to deliver high-quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive in today's rapidly changing healthcare industry.” Kudos to AREA 23, FCB Health New York and Rise & Run!  

View some of our award-winning work:  

EQL BAND | FCB Health New York
Bronze: Creative Data Campaign of the Year  

Multiple studies including the American College of Cardiology show that the green light technology used in smartwatches is less accurate for people with darker skin tones. To silence the bias, we harnessed the power of sound. EQL BAND is the world’s first smartwatch band that hears all heartbeats equally, regardless of skin tone.

With 70% of all clinical trials relying on smartwatch data by 2025, EQL BAND is more important now than ever. EQL BAND speaks up for 6.8 billion people of color who deserve equal health data.

Impossible Journey | AREA 23 
Silver: Branded Entertainment/Content Campaign of the Year | Silver: Purpose-Led Campaign of the Year

Black women are three times more likely to die from pregnancy-related causes than white women in the US. Impossible Journey is an animated short that tells the tale of two storks: while one has the smoothest delivery flight in the world, the other undergoes a life-threatening odyssey. The only difference between them? The color of the baby they’re carrying. All 3,200 frames of the film were hand-painted, forming a stop-motion masterpiece. 

In Transit | AREA 23
Bronze: Print/Out-of-Home Campaign of the Year

In Transit is an audio-led visibility campaign. In celebration of Transgender Day of Visibility, it revolves around Bernie Wagenblast, the iconic voice of the NYC subway, who guides New Yorkers to transgender understanding and acceptance. 

Magnetic Stories | AREA 23 
Best in Show | Gold: Purpose-Led Campaign of the Year | Silver: Creative Data Campaign of the Year 

Magnetic Stories transforms the audio of scary Magnetic Resonance Imaging (MRI) machines, which can be louder than a military jet, into beautiful children’s audiobooks. With Magnetic Stories, Siemens Healthineers, a top MRI manufacturer, changes the way that hospitals, radiologists, parents, and children interact with their product. 

The Disposables | FCB Health New York  
Silver: Purpose-Led Campaign of the Year

Many things in healthcare are designed to be disposable. Our doctors can no longer be one of them. It was time to change that. "The Disposables" campaign sheds light on physician burnout and suicide through a series of powerful portraits, depicting doctors who died by suicide, each uniquely crafted using disposable medical materials.

Worth Less | FCB Health New York
Bronze: Tiny But Mighty

Worth Less calls attention to ethnic minority groups impacted by clinical inequality through a series of portraits created with generative AI. This campaign from The Trial for #ClinicalEquality highlights the full burden, or “cost,” of lack of diversity in clinical research, in terms of the impact it has on people, on scientific innovation, on healthcare quality and costs, and on public trust.