Linda Bennett brings deep consumer, HCP, data and tech expertise to the world’s largest healthcare marketing agency
FCB Health New York, IPG Health’s phenomenally successful flagship and the single largest healthcare marketing agency in the world, today announced that network veteran Linda Bennett has been named President. Bennett succeeds Sarah Hall, former President of FCB Health New York, who is departing the agency to pursue a new opportunity.
"Our industry is in constant evolution, and at FCB Health New York, we are committed to staying one step ahead. That's precisely why Linda Bennett is the ideal leader to guide this powerhouse agency into our next chapter," said Dana Maiman, CEO of IPG Health. "Her truly 'unicorn' nature, defined by a rare and invaluable blend of deep consumer understanding, HCP expertise and digital roots – honed from her earliest days and her impactful tenure leading Heartbeat Digital and Hill Holliday Health, makes her an indispensable partner to our clients, their brands and our people."
Partnering closely with FCB Health New York’s award-winning Chief Creative Officer, Kathleen Nanda (14+ year network phenom), Bennett will continue to boost the agency’s distinguished consumer, HCP, social, data and technology capabilities.
"I’ve always admired Linda within our network of exceptional talent, and I’m so excited to see what we can accomplish together," said Nanda. "My years of experience at FCB Health New York coupled with Linda’s unique and varied skill set, will undoubtedly make our agency even more unstoppable. Where else can you find an agency that retains the scrappy energy of a start-up, always pushing, always building our client relationships and our incredible teams? As we look forward, Linda will be instrumental in further strengthening our capabilities and ensuring our continued leadership in healthcare communications."
Bennett, an exemplar of IPG Health’s Proactive Career Management (PCM) philosophy, was the President of the award-winning Rise & Run since its inception in May 2024, created from two legacy IPG Health agencies and combining their deep consumer and legendary science and health industry expertise. Prior to that, she was Managing Director of IPG Health’s Hill Holliday Health, a predominantly consumer/DTC agency since 2019. Bennett has expertly worked across most therapeutic areas ranging from blockbusters to the rarest of rare and has consistently championed innovative new business offerings to give her clients a competitive edge including IPG Health’s proprietary EPICC suite of products and solutions for insights, creativity and content.
"I am excited about this next opportunity and working alongside the incredible talent and client partners at FCB Health New York," said Bennett. "As we look ahead, I can't wait to partner with Kathleen as we continue evolving the agency’s industry-leading creative capabilities, and double down on data, tech and AI. Where else can you find an agency with so much heart, drive, determination and talent? Nowhere else but FCB Health New York and I look forward to playing a role in our next chapter."
This appointment comes on the heels of a momentous run for the agency, taking home significant wins in 2025 including "Agency of the Year – Category I" at the Manny Awards, and multiple prestigious creative award wins across shows including Cannes Lions, The One Show, D&AD, London International Awards, MM+M Awards, Creative Floor Awards and more. Recent and renowned creative campaigns include "Badge of Honor" (Sanofi) and "Skip the Drama" (Exact Sciences’ Cologuard).
About FCB Health New York
Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. Where else will you find an agency team with a relentless passion and drive to always do things better, faster and smarter? Nowhere else. With a client roster comprised of top brands both big and small, FCB Health New York is a creative collective that’s constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards. In 2022, FCB Health New York was named to Ad Age’s annual “Best Places to Work” list. Visit www.fcbhealthny.com to learn more.
