IPG Health in Spain

When you have heartburn, your world changes completely. This 20-second spot showcases that feeling in a way that is direct and eye-catching.

We had a challenge: to introduce the Heliocare range of sunscreens to the general public and promote a healthy life in the sun. And we achieved this with the help of the best possible ambassador, Rafa Nadal. Inspired by his values of effort, responsibility, and humility, we developed the campaign “Give your all to what’s important, protect yourself from the sun.”

Chronic Urticaria is a group of skin diseases that is poorly known and difficult to diagnose, but it affects 1% of the world's population. When the Spanish Association of Patients Affected by Chronic Urticaria asked us for an awareness and activation campaign, we created a video-experiment to share the unbelievable situations patients go through and show the reality of this disease.

The Imagina CUando Galapagos’ project is an open space to dialogue that aims to build, together, a better future in Ulcerative Colitis. The stakeholders involved in the approach to the disease, digestive specialists, nurses, hospital pharmacy and, of course, patients, share their experiences and opinions to imagine and project a new reality in Ulcerative Colitis.