swITCHroles

Sleepless nights. Piercing wails. Blood-soaked bedsheets.

Children with Alagille syndrome and their families had learned to accept this dark reality as their normal, while physicians failed to understand what it was truly like to live with this ultra-rare liver disease.
 

Based on a true story, swITCHroles is an immersive empathy experience that gives an eye-opening look into one’s family life while caring for a child with Alagille syndrome. We immediately saw the results we were looking for—lots of tears, lots of tissues, and lots of talk:

• “What these patients are enduring will be clear in my mind for some time”
• “Once you see it, it’s hard to forget”

Even more, as a result of swITCHroles, three times more physicians believe that the number of active episodes per day is important. The entire sales force has since switched from traditional paper details to the swITCHroles technology, resulting in four times longer conversations with physicians.