IPG Health leveraged the combined expertise of the FCB Health Network and McCann Health to bring you a groundbreaking Summer Innovation Series available to all our employees and clients.
The Summer Innovation Series featured 30 presentations spread out over 7 weeks. It featured our own thought leaders as well as speakers from Demand Jump, Facebook / Instagram, Flashtalking, domoo, Instreamatic, IQVIA, Orbita, Spatial, Soul Machines, Synthesia, Twitch, Veeva, Voicebot.ai, YouTube and more.
Sessions on artificial intelligence, data-driven marketing, health tech and more, led by a multitude of IPG Health agencies, included:
- Making the unpredictable, predictable
- Data-driven marketing & behavioral science in Europe
- Omni-channel AI-powered assistants to engage patients & HCPs
- Leveraging AI for empathetic patient engagement
- Doing more with less data
- Neural network mines SEO insights to optimize content strategy
- Digital engagement trends & what’s ahead
- Delivering on the promise of effective omnichannel communication
- Dynamic creative optimization (DCO) for health & pharma
- Walking tour of the metaverse
- Tactical planning matchmaking
- Health is upfront on YouTube
