Following an exclusive demo, MM+M’s recent feature spotlights LivingMirror, our AI-powered focus group for healthcare and the latest innovation in our EPICC suite of tools.
"[LivingMirror] can do what it typically takes brands to do over the course of months in just a few weeks," said Maya Avrasin, Group Director, Engagement and Product Strategy, AREA 23.
Powered by AI and with human intelligence as its guide, LivingMirror seamlessly generates "participants" that mirror client’s brand audiences/EPICC’s LivingPersonas – customer profiles designed to drive behavior change on the creative front-end and data back-end. This breakthrough tool not only saves time and adheres to compliance and regulatory requirements, but also reduces susceptibility to traditional biases in market research.
