This holiday season, Little Black Book asked industry experts to weigh in on the season’s best holiday ads. Coming from a health perspective, McCann Health London’s Executive Creative Director Guy Swimer said he was glad to see campaigns addressing mental health challenges.
He calls out one campaign in particular: “The melancholy joy of Tesco’s ‘#FeedYourChristmasSpirit’ was really interesting, with its willingness to confront the bitter-sweet memories the holidays sometimes bring, as well as an area not often enough broached by mainstream ads - the silent mental health struggles of young men,” he said. “All with a brand-centric focus on food as a binding tradition between past and present. Plus, a generous sprinkling of frosting and Christmas magic too; A lovely, thoughtful spot.”
