IPG Health’s McCann Health Sweeps The 2021 London International Awards

McCann Health takes Network of the Year, Agency of the Year, and European Health Agency of the Year

McCann Health agencies emerged victorious at the 2021 London International Awards (LIA), taking home the most prestigious awards of the show. McCann Health was crowned Global Health & Pharma Network of the Year, while McCann Health New York was named Agency of the Year, and McCann Health London received the Regional Health Agency of the Year award for Europe. These wins are complemented by the 36 honors awarded to eight McCann Health creative campaigns.

“Congratulations to our McCann Health agencies on this monumental sweep,” said Dana Maiman, CEO of IPG Health. “We’ve seen incredible creative success this year, and all of these accolades are a resounding testament to our talented people and to our relentless passion for doing what’s right for our clients and their brands.”

Work from McCann Health’s New York, New Jersey, London, São Paulo, and Shanghai offices took home a total of 36 awards – 8 Gold, 14 Silver and 14 Bronze. Most notably, The Bread Exam, an innovative campaign that compares the kneading of bread to performing self-breast exams to help women detect the early signs of Breast Cancer, won 11 awards. Alongside, The Unfinished Votes, a powerful campaign that uses artificial intelligence in the fight against gun violence, won 9 awards.

“I couldn’t be more proud of the incredible body of work our agencies put forth this year,” said Matt Eastwood, McCann Health’s Global Chief Creative Officer. “We are continually grateful for and inspired by our clients who trust us with their brands, and by our creative teams who keep proving every day that creativity is a tool that leaves the world better than we found it.”

The London International Awards is one of the world's leading award shows that honor creativity in the advertising and brand communications space.

The full list of McCann Health’s 2021 LIA wins can be found below:

Gold 

  • Pharma & Medical: Innovation – McCann Health NY - “The CO2 Inhaler”   
  • Health & Wellness: Social Awareness/Responsibility – McCann Health NY - “Unfinished Votes” 
  • Health & Wellness: Craft: Production Design – McCann Health NY - “Unfinished Votes”  
  • Health & Wellness: Craft:  Art Direction Campaign – McCann Health NY - “Boring Heroes”        
  • Health & Wellness: Craft:  Illustration Campaign – McCann Health NY - “Boring Heroes”         
  • Health & Wellness: Social Responsibility/Awareness – McCann Paris, supported by McCann Health London, Weber Shandwick Paris, FP7 McCann, Weber Shandwick London, McCann Worldgroup Germany, and Weber Shandwick Turkey  - “The Bread Exam”            
  • Health & Wellness: Use of Social Media – McCann Paris, supported by McCann Health London, Weber Shandwick Paris, FP7 McCann, Weber Shandwick London, McCann Worldgroup Germany, and Weber Shandwick Turkey - “The Bread Exam” 
  • Online Film:  Tone of Voice – McCann Paris, supported by McCann Health London, Weber Shandwick Paris, FP7 McCann, Weber Shandwick London, McCann Worldgroup Germany, and Weber Shandwick Turkey.  - “The Bread Exam” 

Silver 

  • Health & Wellness: Innovation – McCann Health NY - “The CO2 Inhaler”   
  • Evolution: Augmented Reality – McCann Health NY - “Unfinished Votes”  
  • Health & Wellness: Innovation – McCann Health NY - “Unfinished Votes”            
  • Social Media & Influencers: PSA – McCann Health NY - “Unfinished Votes” 
  • Online Film: Innovative Use of Online Film – McCann Health NY - “Unfinished Votes”
  • Production & Post Production: Virtual Reality – McCann Health NY - “Unfinished Votes” 
  • Evolution: Media Innovation – McCann Paris, supported by McCann Health London, Weber Shandwick Paris, FP7 McCann, Weber Shandwick London, McCann Worldgroup Germany, and Weber Shandwick Turkey.  - “The Bread Exam” 
  • Health & Wellness: Health Institutions – McCann Paris, supported by McCann Health London, Weber Shandwick Paris, FP7 McCann, Weber Shandwick London, McCann Worldgroup Germany, and Weber Shandwick Turkey.  - “The Bread Exam”       
  • Social Media & Influencers: Healthcare – McCann Paris, supported by McCann Health London, Weber Shandwick Paris, FP7 McCann, Weber Shandwick London, McCann Worldgroup Germany, and Weber Shandwick Turkey.  - “The Bread Exam”  
  • Social Media & Influencers: Innovative Use of Social – McCann Paris, supported by McCann Health London, Weber Shandwick Paris, FP7 McCann, Weber Shandwick London, McCann Worldgroup Germany, and Weber Shandwick Turkey.  - “The Bread Exam”            
  • Online Film:  Innovative Use of Online Film – McCann Paris, supported by McCann Health London, Weber Shandwick Paris, FP7 McCann, Weber Shandwick London, McCann Worldgroup Germany, and Weber Shandwick Turkey.  - “The Bread Exam” 
  • Online Film:  Zeitgeist – McCann Paris, supported by McCann Health London, Weber Shandwick Paris, FP7 McCann, Weber Shandwick London, McCann Worldgroup Germany, and Weber Shandwick Turkey.  - “The Bread Exam” 
  • Pharma & Medical Craft: Cinematography – McCann Health Shanghai - “The Numbers” 
  • Pharma & Medical Craft: Direction – McCann Health Shanghai - “The Numbers”  

Bronze 

  • Evolution: Product Innovation – McCann Health NY - “The CO2 Inhaler”    
  • Health & Wellness: Environmental Health – McCann Health NY - “The CO2 Inhaler”
  • Health & Wellness: Social Awareness/Responsibility – McCann Health NY - “The CO2 Inhaler” 
  • Pharma & Medical: Corporate Communications – McCann Health NY - “The CO2 Inhaler”           
  • Pharma & Medical: Devices & Diagnostics – McCann Health NY - “The CO2 Inhaler” 
  • Evolution: Creative Technology – McCann Health NY - “Unfinished Votes” 
  • Online Film: Public Service/NGO/Charities – McCann Health NY - “Unfinished Votes”    
  • Health & Wellness: Craft: Art Direction Campaign – McCann Health NY - “When One Dog Gives”         
  • Health & Wellness: Craft: Illustration Campaign – McCann Health NY - “When One Dog Gives”             
  • Health & Wellness: OTC – McCann Health NY - “Boring Heroes”   
  • Non-Traditional: Healthcare Services – McCann Paris, supported by McCann Health London, Weber Shandwick Paris, FP7 McCann, Weber Shandwick London, McCann Worldgroup Germany, and Weber Shandwick Turkey – “The Bread Exam” 
  • Online Film:  Public Service/NGO/Charities – McCann Paris, supported by McCann Health London, Weber Shandwick Paris, FP7 McCann, Weber Shandwick London, McCann Worldgroup Germany, and Weber Shandwick Turkey – “The Bread Exam” 
  • Health & Wellness: Craft:  Art Direction Campaign – McCann Health Sao Paolo - “Cannabis Science”  
  • Health & Wellness: Corporate Communications – McCann Health New Jersey - “Blood Drive Through”   

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About IPG Health

Home to FCB Health and McCann Health agencies, IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 5,000+ people across six continents, all singularly focused on accelerating progress in health for good and for all. With science, creativity, technology and data at our core, IPG Health makes science approachable, understandable and actionable. With 45+ agencies, including 18+ specialized units, our integrated approach to a broad range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health is part of the Interpublic Group of Companies (NYSE: IPG). Visit ipghealth.com to learn more.