IPG Health, home to the award-winning FCB Health and McCann Health global marketing agencies, today announced that it’s become a Veeva Global Content Partner. Veeva is a leading global provider of cloud-based solutions for the life sciences industry and provides applications that help biopharmaceutical companies engage with healthcare providers (HCPs) and share content, improving the overall customer experience.
The agreement will integrate all IPG Health agencies globally into the industry’s largest Content Partner Program community, and offer our clients a single-solution sales enablement tool for their field teams. IPG Health will help clients optimize their use of Veeva Vault PromoMats to engage and stay connected with the HCP community, create and distribute personalized content, and provide an ecosystem to seamlessly develop and sync content.
“As we look towards the future of our industry, the pandemic has shone a light on the importance of being able to easily interact with HCP audiences and the need for integrating digital content creation and management services without compromising quality or regulatory compliance,” said Graham Johnson, Chief Production Officer of FCB Health. “We are thrilled to be a Veeva global content partner and extend all of the systems’ benefits to our IPG Health agencies and clients.”
As part of the partner program, IPG Health’s Studio Rx – a digital-first global production company built for the unique needs of healthcare brands – will be the network’s Center of Excellence (COE) and Digital Factory. The team’s industry expertise supports effective content creation and distribution for IPG clients and their HCP audiences.
“As the network’s Center of Excellence and Digital Factory, Studio Rx will continue to deliver best-in-class production capabilities for our clients globally,” said David Tlatelpa, Director of Technology, Studio Rx. “Our content producers have deep production and technology expertise, and this global partnership with Veeva Systems further positions Studio Rx as a production leader in the healthcare space.”
About IPG Health
Home to FCB Health and McCann Health agencies, IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 5,000+ people across six continents, all singularly focused on accelerating progress in health for good and for all. With science, creativity, technology and data at our core, IPG Health makes science approachable, understandable and actionable. With 45+ agencies, including 18+ specialized units, our integrated approach to a broad range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health is part of the Interpublic Group of Companies (NYSE: IPG). Visit ipghealth.com to learn more