Jeffrey Erb, President of McCann Health Engagement, explains the rapid changes companies have faced because of the pandemic and how that has led many marketers to make lemonade out of lemons.
“The default telehealth advertising play remains an ad inside the console. [however] some organizations are replacing those ads with a button that allows the patient to connect [directly] with a doctor.
'They’re taking it from the idea of a media play into actually facilitating patient engagement and ultimately prescription, right out of the banner. That’s exciting, and it’s here to stay,' Erb notes.” – MM&M