This Colorectal Cancer Awareness Month, FCB Health New York Chief Creative Officer Kathleen Nanda discusses Cologuard’s “Mission to Screen" campaign.
The campaign from FCB Health New York highlights safe and effective colon cancer screening options with Katie Couric as their fierce advocate, who has sought to educate the public about colon cancer since 1998.
"'We all know she is a brilliant interviewer and connects with people. She gets the story out — she gets their stories out — and hopefully it encourages changes in behavior,' said Nanda. Those stories, Nanda noted, come from healthcare providers, patients, survivors and caregivers alike." – MM&M
