FCB Health New York Social Media Strategy Director Casey Ross examines Elon Musk’s $44 billion Twitter purchase. By dissecting the issues Musk has publicly called out, Ross explains the potential implications for advertisers.
“Free Speech. Perhaps the biggest topic associated with Musk and Twitter is free speech. By reducing any oversight that happens on the platform, content that’s rooted in misinformation, hate, etc. may worsen. As a result, Musk may create an environment where some traditional advertisers aren’t comfortable, and he will lose critical advertising revenue needed to ensure the company remains profitable”