The New Age of Cancer

Cancer has long been a disease associated with older adults, but the landscape is shifting. Incidence rates among younger adults aged 18–50 have increased dramatically in recent decades, presenting unique challenges for patients, providers and the broader healthcare system.  

IPG Health’s "The New Age of Cancer" initiative explores this urgent issue, bringing together leading voices to reimagine how we detect, treat and support younger patients. 

The oncologists' perspective: A roundtable discussion


Our kick-off roundtable discussion gathered experts including Memorial Sloan Kettering Cancer Center’s Dr. Michael Foote, Yale School of Medicine’s Dr. Adriana Kahn, Northwell Health’s Dr. Daniel King, Dana-Farber Institute’s Dr. Guilherme Nader Marta and our Chief Medical Officer Sommer Bazuro, PhD, to examine the realities facing this emerging patient population.  

Moderated by Erin Billups, National Health Reporter at Spectrum News, the discussion explored: 

  • Hypotheses on why cancer is appearing earlier 

  • How younger patients navigate diagnosis 

  • The impact of life stage on treatment decisions

  • The emotional and professional toll on oncologists, PCPs and more 

Speakers also discussed how AI and data-driven tools, such as IPG Health’s EPICC LivingPersonas, can reshape pathways to earlier detection and more personalized care. 

From delayed diagnoses to fertility considerations and long-term survivorship, the conversation revealed the need for system-wide change. 

Watch the replay.