Logo for Love Me Not

Love Me Not

Problem

An average of 24 people per minute are victims of rape, physical violence or stalking by an intimate partner in the United States. Further, the current market of domestic violence communications is saturated with hyperbolic depictions – making recognition of domestic violence, and it's many forms, difficult. Overall, less than 40% of people in these situations use pre-existing resources.

Overview

The Love Me Not initiative puts a spotlight on the complex realities of domestic violence. Our aim is to negate toxic isolation, catalyze awareness and provide a targeted life-line. This initiative is specifically designed to be inclusive of all people, and nuanced experiences, in order to save as many lives as possible.


Response

Love Me Not increased our non-profit partners’ viewership by an average of 400%, has garnered 410 million impressions, and has acted as a bridge to safety and healing for approximately 10,000 users and counting since launch.
 

Six images from the Last I'm Sorry and Feeling Small campaigns.
Images of various screens where the Love Me Not campaign was featured

Crafted Decision Matrix

Directs toward resources and information that best suits each individual, specific to their situation or stage in their journety.

First of it's kind in the domestic violence space.

Validating and approachable language.

Inclusive of demographics, including LGBTQIA+, individuals with disability, and those who immigrated to the United States.

Built-in safety: nondescript URL, emergency exit, cookie protection for 48 hours, campaign-agnostic browser, quick intersitital bridge.

TheLastImSorry or FeelingSmall.com