IPG Health forms new affiliation with Health NLT to grow its reach in the Balkans

FCB Health NLT combines its creative and strategic acumen to provide clients with cutting-edge marketing services

IPG Health, the world’s leading global healthcare marketing communications network, has formed a new affiliation with Health NLT to accelerate global clients’ business and impact in the Balkans. The launch of FCB Health NLT means new expertise, specialized capabilities, local market knowledge, communications, strategy and digital expertise for health and healthcare marketing in the Balkans. 

In keeping with IPG Health’s commitment to doing what’s right for its clients and their brands, this affiliation harnesses the network’s universe of capabilities, talent and expertise to deliver the right solution for each client and brand. 

“Our vision is to offer integrated healthcare communications for our clients in both Serbia and the Balkan region. FCB Health NLT combines its creative and strategic acumen with cutting-edge marketing services that help our clients reach their full market potential. Our team of world class medical professionals and marketing and technology experts enables our clients to successfully create and market products and services to their target audience,” said Vera Lloyd-Thomas, CEO and Co-Founder, FCB Health NLT. 

Dejan Nedić, Co-Founder and Managing Partner, FCB Health NLT, commented, “The healthcare sector in the Balkans is growing and the changes in the regional healthcare market require the rapid adoption of digital communication channels and new partnerships to bring together global and local expertise. We are very proud to be part of the global vision of IPG Health.” 


Headshots of two people with text "FCB Health NLT"

Saturnino Izquierdo, President of Global Client Solutions for International Markets and responsible for IPG Health’s global reach, affiliates and partnerships said: “We are delighted about our new affiliation and the expertise it brings to our clients. Together we offer countless competitive advantages, as well as our shared best practices and expertise.”  

“Through this new affiliation, both agencies will harness the vast expertise, specialized offerings and resources of the broader IPG Health network to drive greater growth and impact for our clients, their brands and our people,” said Jörg Hempelmann, President, IPG Health Europe.  

FCB Health NLT will be based in Belgrade, Serbia, covering North Macedonia, Montenegro, Albania, Croatia, Bosnia and Hercegovina. With its communication experts and advisory board of medical experts, FCB Health NLT will serve healthcare clients’ needs in the therapeutical arena, as well as a wealth of service areas, including brand strategy and positioning, global and regional campaigns, consumer health and OTC advertising, medical promotion, direct to patients, influencer marketing, digital and non-digital production, design thinking and innovation planning, platform and ecosystem strategy and media and events. 


About FCB Health NLT 

With a strong advisory board of medical experts, university professors and bio-science talent, FCB Health NLT, an IPG Health Associate Company, blends healthcare expertise with latest digital strategy and a platform centered approach along with traditional services including HCP communications, production and other communication services within the healthcare sector. Visit FCB Health NLT's website to learn more. 


About IPG Health  

IPG Health is a global collective of the worlds most celebrated and awarded healthcare marketing agencies. We are 6,000+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades in 2023 including “Healthcare Network of the Year” on Ad Age A-List and the New York Festivals Health Awards, and “Network of the Year” at the Manny Awards. In 2022, we achieved “Network of the Year” at the London International Awards, MM+M Awards, Manny Awards, Clio Health Awards, and the Cannes Lions Festival. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.