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Humancare is a full-service healthcare communications agency and an IPG Health company.
We apply empathy, insights, and creativity to create communication and engagements that compel people to care.
We pursue clarity in communication because complexity is a barrier to compassion. We command attention and earn engagement because we know that time and focus are always in short supply. We drive behavior change that helps humans be better, live better, and get better.
We make humans care.
Our Services
BRAND STRATEGY
We focus on understanding how to move people’s hearts and minds based on fundamental human truths. Our unique suite of tools develops insights and understanding of what drives human behaviors and beliefs to help humans be better, live better, and get better.
Armed with a bulletproof strategy and fueled by deep human insights, our creative teams find innovative, informed, and original ways to bring brands to life in the most human way.
HUMANCARE identifies the humans who need to know, understands their needs, and how they seek out products and services to craft an integrated cross-target, cross-channel communication programs that deliver.
Human needs are ever-changing and, in the attention economy, brand experiences must be motivating. Our proprietary tools unlock deep human insights that build the most relevant brand experience possible, no matter where or how your audience interacts.
From innovation to marketplace, HUMANCARE has the knowledge and expertise to make new brands resonate in the most human way. With HCP, DTC, peer-to-peer, and beyond, HUMANCARE knows how to bring a brand to life.
Measuring how humans respond to marketing activities is tables stakes in health and wellness marketing today. We start there and build feedback channels that give us a deep understanding of what humans really care about.
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